Helping businessess find their next perfect store location
Location IQ’s Chain Analysis & Site Advisor helps businesses assess any area for sales opportunities, competition, demographics, and store performance,
to choose the right location for their next store.
My Role
Sole Product Designer
Product Manager
Duration
Feb 25' - Mar 25'
76%
Faster Market Analysis
25%
Less time in Site Selection
So what's the problem?
Finding the right retail location is slow, manual, and often done without proper data, leading to poor site choices that hurt profitability, customer reach, and long-term growth.
37%
Loss of customers due to inconvenient or longer travel distances to the location.
26%
Less ROI due to high setup costs combined with lower sales volume.
15%
Restriction for long-term growth due to poor consumer demographic fit.
So we at PriceEasy, backed by trillions of external data, set out to build a powerful platform that will help business choose their next big location with upmost confidence, speed & reliability.
A little bit of research
I spoke with seven client SPOCs to understand how businesses currently approach site selection. The common thread, too many tools, too little accurate data, and too much time wasted.
"It take a lot of time to go visit sites & even more time to finalize one due to analysis of sites viability & profitability"
Senior Operations Manager
Sometimes it’s hard find out whether our right customers are there in that trade area. Demographic Analysis takes a lot of time
Business Analyst
It’s really hard to guess who is taking up your customers & whose your real competitor actually is
Deputy Sales Manager
We have to use multiple analysis tools to create a proposal report for a site, this takes up a lot of time & is boring
Senior Data Analyst
Doing competitor analysis & research for
a particular area is really tiresome. We have to google a lot but still accurate data is scarce
General Store Manager
It would be nice if we can do business analysis of our own stores too. Will help in judging the performances from time to time
Retail Manager
Based on the above, it’s clear that clients struggled to identify real competitors, assess demographics, analyze their own stores, and pull it all together into a report without jumping between multiple tools. So the solution is
An AI-powered location intelligence platform that turns competitive and demographic data of any location into clear, actionable insights — helping businesses choose the right site faster and with confidence.
A single powerful platform where clients can search for and suggest optimal sites, analyze trade areas, do competitor research, gain key consumer insights, prepare reports, save & export them if needed in future.
Here's the solution
Our platform acts as a Business Real Estate Advisor — delivering key insights like demographics, spending patterns, foot traffic, and revenue etc. to enable smarter, data-driven site decisions through two features that work together or independently.
Chain Analysis
Access competitive insights of retail store and chains in the selected location, including performance, sales & volume trends, and customer footfalls etc.
Site Advisor
Search for a location & simulate optimal sites by providing inputs like Business Type, Competitor Proximity, Customer Income Level, Ethnicity etc.
The Users & The Flow
Based on my discussions with our clients, I figured our primary users might be the following.
Retail Chains
Fuel Stations
Real Estate Brokers
Market Researchers
With data-heavy features, avoiding information overload was key, so I kept the user flow as simple and minimal as possible.
Presenting Location IQ's Chain Analysis
Minimal dashboard with view toggles
A clean, minimal dashboard with a header toggle to switch between Chain Analysis and Site Advisor, plus secondary views for Map, ADT (Average Daily Traffic), and Crime Rate, to better understand the surroundings.
Intuitive Search Options
Users can search via straight command (e.g. "Fuel retailers in Houston 12th street") and the platform auto-applies relevant filters. They can set their own custom filters or draw a custom trade area, set filters to analyze.
3. Powerful Brand Analysis
Users can view leading players, market share, brand positioning, and outlet count in a location with a deeper insights available on any brand via clicking on ‘Actions’.
Competitive Performance Analysis
Users can analyze visit trends, mobility data, revenue, and sales volume for individual stores or across multiple brands side by side. They even save or download reports for future use.
Conduct Site Analysis of own stores & businesses
Users can upload their own store addresses to run the same competitive analysis on their own business locations. Our platform will produce powerful insights of business performances.
And Site Advisor
1. Simulate optimal sites with just few inputs
Users can search a location, configure site preferences (business type, competitor proximity, customer income, ethnicity etc.), and the platform simulates the most optimal sites for you.
Efficient site suggestions with consumer & competitor insights
View foot traffic, mobility data, cannibalization risk, and consumer demographics etc. to validate a simulated location.
Based on this, the user can take final decision whether to go ahead with the location or not.
Key impact & results
After MVP testing with our clients & their feedback, we derived the following key metrics.
76%
Faster Market Analysis
25%
Less time in site selection
54%
Less multiple site visits
82%
Est. User Adoption Rate
Clients even mentioned that Site Selection Settings options were intuitive, the options & labels where in common conversional language & it felt like directly taking with software about their site preferences.
My thoughts & learnings
Taking on the PM role for the first time gave me a much deeper appreciation for user research and product ownership. Designing for data-heavy platforms taught me that simplicity isn't just visual, it's about reducing cognitive load at every decision point.
Helping businessess find their next perfect store location
Location IQ’s Chain Analysis & Site Advisor helps businesses assess any area for sales opportunities, competition, demographics, and store performance, to choose the right location for their next store.
My Role
Sole Product Designer
Product Manager
Duration
Feb 25' - Mar 25'
76%
Faster Market Analysis
25%
Less time in Site Selection
Helping businessess find their next perfect store location
Location IQ’s Chain Analysis & Site Advisor helps businesses assess any area for sales opportunities, competition, demographics, and store performance,
to choose the right location for their next store.
My Role
Sole Product Designer
Product Manager
Duration
Feb 25' - Mar 25'
76%
Faster Market Analysis
25%
Less time in Site Selection
Helping businessess find their next perfect store location
Location IQ’s Chain Analysis & Site Advisor helps businesses assess any area for sales opportunities, competition, demographics, and store performance, to choose the right location for their next store.
My Role
Sole Product Designer
Product Manager
Duration
Feb 25' - Mar 25'
76%
Faster Market Analysis
25%
Less time in Site Selection
So what's the problem?
Finding the right retail location is slow, manual, and often done without proper data, leading to poor site choices that hurt profitability, customer reach, and long-term growth.
37%
37%
Loss of customers due to inconvenient or longer travel distances to the location.
26%
26%
Less ROI due to high setup costs combined with lower sales volume.
15%
15%
Restriction for long-term growth due to poor consumer demographic fit.
Restriction for
long-term growth due
to poor consumer demographic fit.
So we at PriceEasy, backed by trillions of external data, set out to build a powerful platform that will help business choose their next big location with upmost confidence, speed & reliability.
So what's the problem?
Finding the right retail location is slow, manual, and often done without proper data, leading to poor site choices that hurt profitability, customer reach, and long-term growth.
37%
Loss of customers due to inconvenient or longer travel distances to the location.
26%
Less ROI due to high setup costs combined with lower sales volume.
15%
Restriction for long-term growth due to poor consumer demographic fit.
So we at PriceEasy, backed by trillions of external data, set out to build a powerful platform that will help business choose their next big location with upmost confidence, speed & reliability.
A little bit of research
I spoke with seven client SPOCs to understand how businesses currently approach site selection. The common thread, too many tools, too little accurate data, and too much time wasted.
I spoke with seven client SPOCs to understand how businesses currently approach site selection.
The common thread, too many tools, too little accurate data, and too much time wasted.
"It take a lot of time to go visit sites & even more time to finalize one due to analysis of sites viability & profitability"
Senior Operations Manager
Sometimes it’s hard find out whether our right customers are there in that trade area. Demographic Analysis takes a lot of time
Business Analyst
It’s really hard to guess who is taking up your customers & whose your real competitor actually is
Deputy Sales Manager
We have to use multiple analysis tools to create a proposal report for a site, this takes up a lot of time & is boring
Senior Data Analyst
Doing competitor analysis & research for
a particular area is really tiresome. We have to google a lot but still accurate data is scarce
General Store Manager
It would be nice if we can do business analysis of our own stores too. Will help in judging the performances from time to time
Retail Manager
Based on the above, it’s clear that clients struggled to identify real competitors, assess demographics, analyze their own stores, and pull it all together into a report without jumping between multiple tools. So the solution is
Based on the above, it’s clear that clients struggled to identify real competitors, assess demographics, analyze their own stores, and pull it all together into a report without jumping between multiple tools.
So the solution is
An AI-powered location intelligence platform that turns competitive and demographic data of any location into clear, actionable insights — helping businesses choose the right site faster and with confidence.
A single powerful platform where clients can search for and suggest optimal sites, analyze trade areas, do competitor research, gain key consumer insights, prepare reports, save & export them if needed in future.
A little bit of research
I spoke with seven client SPOCs to understand how businesses currently approach site selection. The common thread, too many tools, too little accurate data, and too much time wasted.
"It take a lot of time to go visit sites & even more time to finalize one due to analysis of sites viability & profitability"
Senior Operations Manager
Sometimes it’s hard find out whether our right customers are there in that trade area. Demographic Analysis takes a lot of time
Business Analyst
It’s really hard to guess who is taking up your customers & whose your real competitor actually is
Deputy Sales Manager
We have to use multiple analysis tools to create a proposal report for a site, this takes up a lot of time & is boring
Senior Data Analyst
Doing competitor analysis & research for
a particular area is really tiresome. We have to google a lot but still accurate data is scarce
General Store Manager
It would be nice if we can do business analysis of our own stores too. Will help in judging the performances from time to time
Retail Manager
Based on the above, it’s clear that clients struggled to identify real competitors, assess demographics, analyze their own stores, and pull it all together into a report without jumping between multiple tools.
So the solution is
An AI-powered location intelligence platform that turns competitive and demographic data of any location into clear, actionable insights — helping businesses choose the right site faster and with confidence.
A single powerful platform where clients can search for and suggest optimal sites, analyze trade areas, do competitor research, gain key consumer insights, prepare reports, save & export them if needed in future.
Here's the solution
Our platform acts as a Business Real Estate Advisor — delivering key insights like demographics, spending patterns, foot traffic, and revenue etc. to enable smarter, data-driven site decisions through two features that work together or independently.
Chain Analysis
Access competitive insights of retail store and chains in the selected location, including performance, sales & volume trends, and customer footfalls etc.
Site Advisor
Search for a location & simulate optimal sites by providing inputs like Business Type, Competitor Proximity, Customer Income Level, Ethnicity etc.
Here's the solution
Our platform acts as a Business Real Estate Advisor — delivering key insights like demographics, spending patterns, foot traffic, and revenue etc. to enable smarter, data-driven site decisions through two features that work together or independently.
Chain Analysis
Access competitive insights of retail store and chains in the selected location, including performance, sales & volume trends, and customer footfalls etc.
Site Advisor
Search for a location & simulate optimal sites by providing inputs like Business Type, Competitor Proximity, Customer Income Level, Ethnicity etc.
The Users & The Flow
Based on my discussions with our clients, I figured our primary users might be the following.
Retail Chains
Fuel Stations
Real Estate Brokers
Market Researchers
With data-heavy features, avoiding information overload was key, so I kept the user flow as simple and minimal as possible.
The Users & The Flow
Based on my discussions with our clients, I figured our primary users might be the following.
Retail Chains
Fuel Stations
Real Estate Brokers
Market Researchers
With data-heavy features, avoiding information overload was key, so I kept the user flow as simple and minimal as possible.
Presenting Location IQ's Chain Analysis
Minimal dashboard with view toggles
A clean, minimal dashboard with a header toggle to switch between Chain Analysis and Site Advisor, plus secondary views for Map, ADT (Average Daily Traffic), and Crime Rate, to better understand the surroundings.
Intuitive Search Options
Users can search via straight command (e.g. "Fuel retailers in Houston 12th street") and the platform auto-applies relevant filters. They can set their own custom filters or draw a custom trade area, set filters to analyze.
3. Powerful Brand Analysis
Users can view leading players, market share, brand positioning, and outlet count in a location with a deeper insights available on any brand via clicking on ‘Actions’.
Competitive Performance Analysis
Users can analyze visit trends, mobility data, revenue, and sales volume for individual stores or across multiple brands side by side. They even save or download reports for future use.
Conduct Site Analysis of own stores
and businesses
Users can upload their own store addresses to run the same competitive analysis on their own business locations. Our platform will produce powerful insights of business performances.
And Site Advisor
Simulate optimal sites with just few inputs
Users can search a location, configure site preferences (business type, competitor proximity, customer income, ethnicity etc.), and the platform simulates the most optimal sites for you.
Efficient site suggestions with consumer & competitor insights
View foot traffic, mobility data, cannibalization risk, and consumer demographics etc. to validate a simulated location. Based on this, the user can take final decision whether to go ahead with the location
or not.
Key impact & results
After MVP testing with our clients & their feedback,
we derived the following key metrics.
76%
Faster Market Analysis
25%
Less time in site selection
54%
Less multiple site visits
82%
Est. User Adoption Rate
Clients even mentioned that Site Selection Settings options were intuitive, the options & labels where in common conversional language & it felt like directly taking with software about their site preferences.
My thoughts & learnings
Taking on the PM role for the first time gave me a much deeper appreciation for user research and product ownership. Designing for data-heavy platforms taught me that simplicity isn't just visual, it's about reducing cognitive load at every decision point.
Presenting Location IQ's Chain Analysis
Minimal dashboard with view toggles
A clean, minimal dashboard with a header toggle to switch between Chain Analysis and Site Advisor, plus secondary views for Map, ADT (Average Daily Traffic), and Crime Rate, to better understand the surroundings.
A clean, minimal dashboard with a header toggle to switch between Chain Analysis and Site Advisor,
plus secondary views for Map, ADT (Average Daily Traffic), and Crime Rate, to better understand the surroundings.
Intuitive Search Options
Users can search via straight command (e.g. "Fuel retailers in Houston 12th street") and the platform auto-applies relevant filters. They can set their own custom filters or draw a custom trade area, set filters to analyze.
Users can search via straight command (e.g. "Fuel retailers in Houston 12th street") and the platform
auto-applies relevant filters. They can set their own custom filters or draw a custom trade area, set filters to analyze.
3. Powerful Brand Analysis
Users can view leading players, market share, brand positioning, and outlet count in a location with a deeper insights available on any brand via clicking on ‘Actions’.
Users can view leading players, market share, brand positioning, and outlet count in a location with
a deeper insights available on any brand via clicking on ‘Actions’.
Competitive Performance Analysis
Users can analyze visit trends, mobility data, revenue, and sales volume for individual stores or across multiple brands side by side. They even save or download reports for future use.
Conduct Site Analysis of own stores & businesses
Users can upload their own store addresses to run the same competitive analysis on their own business locations. Our platform will produce powerful insights of business performances.
And Site Advisor
1. Simulate optimal sites with just few inputs
Users can search a location, configure site preferences (business type, competitor proximity, customer income, ethnicity etc.), and the platform simulates the most optimal sites for you.
Efficient site suggestions with consumer and competitor insights
View foot traffic, mobility data, cannibalization risk, and consumer demographics etc. to validate a simulated location. Based on this, the user
can take final decision whether to go ahead with the location or not.
View foot traffic, mobility data, cannibalization risk, and consumer demographics etc. to validate a simulated location. Based on this, the user can take final decision whether to go ahead with the location
or not.
Key impact & results
After MVP testing with our clients & their feedback, we derived the following key metrics.
76%
Faster Market Analysis
25%
Less time in site selection
54%
Less multiple site visits
82%
Est. User Adoption Rate
Clients even mentioned that Site Selection Settings options were intuitive, the options & labels where in common conversional language & it felt like directly taking with software about their site preferences.
My thoughts & learnings
Taking on the PM role for the first time gave me a much deeper appreciation for user research and product ownership. Designing for data-heavy platforms taught me that simplicity isn't just visual, it's about reducing cognitive load at every decision point.